Check out the Pre Fall/Winter 2014 menswear collection from Soulland.
“For Pre-Fall 14 we went on a midsummer trip to The Stockholm Archipelago. It calls for long nights, bonfires, skinny-dipping, herring, aquavit, and weed. The collection ended up being aptly titled sWEEDen.
‘I lived in Goteborg with my mother during my childhood and early teens. Going to Sweden always recalls good memories. Picking flowers for the Maypole might have been exchanges for weed and trips to the nearest ‘Systembolaget’ (liquor stores), but the cosy, easy-going feeling away from the city and daily commitments is still the same. To me Sweden means summer and time-off.’ Silas Adler, Soulland
Check out their official brand site now for more details.