Yotel | Yawn + Smartbeds

By Editor in Etc, Music on April 23rd, 2015 | No Comments »

Last weekend I had the pleasure of spending a night at YOTEL New York — courtesy of Yotel — to check out their new Smartbeds + YAWN campaign, which you can watch here.

“The new Serta mattress is designed exclusively for YOTEL. The SmartBed converts at the touch of a button from a fully flatbed to a sofa/couch to create extra space for relaxing and working. YOTEL is also launching an artistic and innovative campaign designed to induce sleep. The 30-minute feature, aptly named ‘YAWN,’ promises to promote sleep even to the most restless of guests.”

My verdict: huge hit. The beds are perfect for watching TV and easily convert to a flat bed, where you’ll experience one of the most comfortable mattresses. It was firm and soft with a hint of memory foam maybe? All I know is I could have laid there all day. Did I mention how soft the linen is?? And the video? Very cool. Your own personal Whitney Biennial-esque artsy sleep video. What more could you ask for??

Check out YOTEL‘s site for more info.

 

Secaina Hudson | I Ain’t With You

By Editor in Music, Video on April 22nd, 2015 | No Comments »

Penfield Spring/Summer 2015

By Editor in Fashion on April 22nd, 2015 | No Comments »

Check out the latest from Penfield.

The Penfield Spring/Summer 2015 collection continues to draw from the brand’s New England heritage with contemporary twists and alterations as well as the introduction of enhanced technical detailing, a hint of the tropics and classic trail-wear mixed with a sleek feel, all designed for Life in the Open.

Check it all out after the click. (more…)

East Dane | Get The Blues

By Editor in Fashion on April 21st, 2015 | No Comments »


Get The Blues
Illesteva, Wings + Horns, Haerfest, + Industry of All Nations
Prices Vary
From East Dane >> Illesteva, Wings + Horns, Haerfest, + Industry of All Nations
 

Yotel | Yawn Campaign

By Editor in Fashion, Video on April 21st, 2015 | No Comments »