31 March 2009
Ju$t Another Rich Kid / Justin Tranter Interview

In the current issue of CITY, I interviewed Semi Precious Weapons frontman Justin Tranter. Check it out!

· I saw you at Chloe the other night with Ann. Your shoes were hot. A lot of guys who wear pumps wear bad ones. I always judge people on their shoes and am sure about your fashion sense after seeing those shoes. Tell me about your choice of shoes???
Why didn't you say hi?! Or did you and I didn't realize it was you? I have 2 pairs of custom Stewart Weitzmans. Some fabulous people that work for him, alerted him to my existence, and I got the honor of going into his offices and customizing 2 pair of heels. He is such a classic shoeman, and I think borderline trannies need to be very classic in their shoe choice. Hahaha. Oh, and I ony ever where boots. Ankle boot or knee high. A slip on pump is too Bank Teller Transexual, and thigh high is too Strippery.

· Name + Occupation
Justin Tranter. Frontman of Semi Precious Weapons and owner/designer of Fetty Jewelry.

· Where did you grow up?
Chicago IL

· When did you move to New York?
2002

· Where do you live?
South South South Willyburg. With all my Hasid admirers.

· Not sure if you saw my blog entry on this.hearts.on.fire., but I mention that I saw press on the band on perezhilton.com and totally discounted SPW as I do with every band he covers b/c his taste is so bad. He’s so lowest common denominator and such a bad name for good gay style. I feel really dumb, because now that I’ve heard the LP, I’m a total fan. I’m not going to quote you on anything negative relating to this b/c I know you were in his music show thing and he does get a lot of eyes, but how do you feel about the idea of how bad press can sometimes be worse than getting no press!?! By bad, I mean by low rate mags and sites, not bad as in scandal.
My goal is to actually exist in the tabloid world. You know...the mainstream middle america E! News, Us Weekly, reality show magic. My biggest dream is to be the face of Diet Coke. My existence is my favorite art form I take part in, and if I can inject Star Mag and Access Hollywood with an intellegent, dangerous and gorgeous man in highheels, I think I will have done my job. I will have changed the way pop culture looks, if even only for a couple of years. RockNRoll, meaning music and fashion, to me is meant for teenagers and people who don't know how to find amazing mags and blogs. I wanna change peoples taste in music and fashion when they didn't want to to be changed.

· What'd you want to be when you were a kid?
Ariel from the Little Mermaid, or Monica Seles.

· Who’s your all-time favorite musician? (I know it’s not going to be easy, but please only answer with 1 person here)
Stevie Nicks

· What TV shows and celebrities from TV and film have influenced your style?
Oooo, there is a lot! But whenever dressing or designing, I say to myself "would the olsens wear this? If Marilyn was still schwerking it out would she approve? Can me and Cindy Crawford both wear this necklace?

· Who has influenced you most in life? Career?
Marie Ivanoff. She was my first real retail boss. She is this stunning 6 foot french woman, who I don't see nearly enough. She taught me soooo much about selling, managing, buying, designing, crunching numbers and how important it is to look good doing it. And everything she taught me helps helps with the music biz, fashion biz, touring, designing, fucking everything. Oooo, and she would yell at me when I fucked up. Not a lot of people have the balls to yell at me. Unless they are threating my life on subway, which happens a lot. Hahah.

· Top 5 favorite places to hangout?
· Parties with Step and Repeats and Photographers. That's my true element.
· My bestfriend Krista's house.
· In our tour van.
· Don Hill's.
· At my parents house in Chicago.

· Best cities for playing shows?
St Louis and Toronto, hands down.

· What’d you do before the band?
I went to music school, and for a day job I managed Calypso Bijoux (a jewery store in NYC).

· I know you started Fetty as a way to sell merch for the band. Great idea. Tell me about how the line started? Did you design the stuff alone? If not, who else was involved?
I did design all alone. Because of working in jewelry stores I knew where to find the pieces to make the bands Gun and Heart logo I had designed. That's how I do..hahah..before we ever played a show I had a band name, logo, and jewelry.

· Tell me about your mom’s role? Was she involved or was she your “in” to get the ball rolling.
My mother is custom engagement ring designer, so I always worked in jewelry for a day job. When the band merch (weapon and heart necklaces) took off, my mother helped me make it with fine materials and we took it to Barneys New York! When we got into Barneys is really when Fetty began. It took on a life of its own outside the band especially with the Diamond Zodiac and Diamond Braille Collections.

· Where are the pieces produced? What’s your favorite part about designing the jewelry? Do you design the line yourself or are you the Creative Director?
I design the line by myself for the most part. I run ideas by my business partner Perry and my mom, but mainly I design alone. Me, my mom, Perry, and some of my band members made over 100,000 pieces in my loft. For reals! But now we work with amazing benchmen in Chicago for the highend line at Barneys, and a factory on 39th Street for the lower price point styles. My favorite part of designing jewelry is challenging myself to create something very new, but still REALLY wearable. I want every woman to be able to wear my jewels. Not just rockers, not just preps, everybody!

· Any plans for new designs? Have you thought about getting into clothing at all?
At the moment I just want to grow, tweak, make different price point versions and expose more people to our 3 main collections. Precious Weapons (weapons and hearts), Braille, (diamond and crystal) and Zodiacs (diamond, strictly!). But I am going to try to design scarves, with help from the Glitter Kids. Each scarf is going to look like you are wearing 5 different small scarves, and they have metal chains schwerking in the mix.

· Do you still sell the line at shows?
We still sell the inexpensive kunty weapon and heart pieces at shows. Always add a new design for each tour, because a lot of our fans collect the necklaces. Which is fabulous to look out and see girls wearing like 10 necklaces at once!

· Tell me about the relationship between you as an artist and the jewelry line? Is it just a money making endeavor or is it an extension of you as an artist?
It is for sure an extension of me as an artist. I love creating something and selling it to an audience. A song or a necklaces, it is still the exact same process.

· Anything I didn’t ask that you want the world to know??
I wasn't always attractive. I willed myself pretty, and they can too.

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