Check out these videos Italian bag and shoe line Guidi had made to promote their Fall/Winter 2009 collections.

The first is from their site and is playing on repeat in the background at their showroom. For a larger version, click here. Such a hot way to promote a line -- much more interesting than run-of-the-mill runway videos -- blurring the lines once again between art and fashion.

After a bit of research, I found another video also from the Fall/Winter 2009 collection. It too is directed by Alessandro Tinelli, who, in addition to other videos for Guidi, has directed videos for Damir Doma and Lumen Et Umbra, as well as a bevy of cool, art shorts. Check out his list of videos on Vimeo here.

If you missed my coverage of Guidi in June, click here to read the original post. The line is incredible.