No, it's not THAT Steve McQueen. Even I thought it was before I realized the latest installment of Creative Time's At 44 1/2 Times Square video art series was presenting the work of Steve McQueen -- UK artist and Turner Prize winner.

At 44 1/2, Creative Time's presentation of video art on MTV's outdoor, gilded screen located in the heart of New York City's Times Square, will showcase the classic video work Deadpan (1997) by Turner Prize–winning artist Steve McQueen, who is representing Great Britain at the 53rd Venice Biennale of Art, Venice, Italy, this summer. McQueen's work will be on view between 07.01 and 07.30.09

Following the phenomenal success of McQueen's debut feature film Hunger (2008), which won the Camera d'Or at Cannes in 2008, Deadpan in Times Square will activate an already vibrant New York City site in new and unexpected ways. In Deadpan, McQueen restages a stock-in-trade Buster Keaton gag in which a house falls on top of a figure, who somehow emerges unscathed. This slapstick convention, repeated, investigates cinematic conventions and will be especially salient in the mediasaturated environment of Times Square.

Read the full press release here, and don't forget to check out Creative Time's site for directions. Make sure to check out McQueen's Wiki for more information on the artist, as well as this profile of the artist by the BBC.

Deadpan
Steve McQueen
At 44 1/2 (Bway by 44th and 45th Streets)
07.01 - 07.30.09