Check out Swedish menswear label Odeur. I came across this one last night surfing around for cool new brands.

Like a lot of the more obscure, foreign, indie brands I've been covering lately, I can't find much information on this line, but know it will soon be carried at oki-ni and is currently only sold in the US at Gamma Player in Chicago. Says oki-ni: "Founded in 2006, Odeur is a brand experiment - using a scent and its structure as a replacement for traditional word based branding. Surfaces is Odeur's 5th collection, fabrics are structured but silhouettes are loose, inspired by the fresh, clean and modern Odeur fragrance."

All I can tell you from what I've seen is that they have amazing tees, tanks, sweatshirts, and various other cotton knits, some of which are really cool and wearable and others styles that are a bit more avant-garde, never crossing the line of wearability like other brands who design in this manner.

Check out the pics below. Don't forget to check out their site, where you'll find more images of their current collection and a full list of retailers who carry the line.

You can find the line online at Far Fetch and make sure to keep your eyes peeled for Odeur's arrival this Fall at oki-ni.