14 July 2009
Dead Meat

Just when I thought I'd heard of every t-shirt line out there -- except for Alexander Yamaguchi which I covered yesterday -- I stumble onto the site of an Milanese shop named Antonioli and find a line of tees called Dead Meat whose tees and graphics I love and whose "manifesto" I love even more.

Dead Meat is the gem of the fashion industry. It's the button-hole flower. It's the stone mark of the new born fashion system aiming to take the place of the old and creaky empty fashion: Dsqua***, D***& Gab***, and many others.

Art and communication bind together to become a new form of expression in fashion. Dead Meat uses t-shirts to express its art. It's about a new step towards the regaining of human values in the empty and ephemeral fashion world. It's a humanistic and desperate attempt which is asking for the divine cruelty's truce against Sisyphus.

Now, let's lower the level and stick to the way Dead Meat discloses the emptiness of fashion through the spontaneous aggressiveness of t-shirts.

Where'd they come up with the name, you ask?? Before going into its meaning you should know something about W. Burroughs. He was a gay student (fundamental information) at Harvard where he graduated in anthropology with the best scores and started to become heroine addict. He once wrote: People are influenced by media, they eat and metabolise media as they would do with a piece of meat. And the meat is a dead meat. The thing is that when you eat it you don't think about it.

Read the rest of their "manifesto" here. It's quite lenghty, but great reading. Don't forget to check out images from their S/S 09 and A/W 10 collections. While the latest are a bit cryptic, it'll give you an idea about the brand. For more images of actual designs, check out Antonioli's site.

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