15 December 2008
Margiela Moves London Store

One of my favorite designers, as if you haven't figured it out by now, is Martin Margiela, who just moved his London shop across the street.

The first stand alone Maison Martin Margiela shop in London on Bruton Place is making a move but only across the road to Bruton Street. In an 18th century building, seven 3D silver letters spelling out WELCOME in the window invite people in. This former furniture store, once covered in gaudy fake materials has now been stripped back to reveal the original details of the building – mirrors, glass, moulded ceilings and a dome.

Designed with a similar premise to the Maison Martin Margiela store in the 11th arrondissement of Paris, furniture and architectural elements have been salvaged making the space a mix of old and new. To magnify the space even more, all surfaces are either silver or white and walls are covered with a glass partition that has been treated with a light filter.

Most of MMM's different collections are represented at the store and will be given their own area; the Totally White label, the Artisanal Collection for men and women, the 1, 10, 4, 14, MM6 lines as well as the jewelery shoes and eyewear collections.

Check out this page on SHOWstudio's site for voice only (remember...Margiela's no face rule) interviews with MMM's Press Representative and one of the In-House Architects who worked on the design of the storeMaison Martin Margiela
22 Bruton Street
London W1 J6Q.

Thanks to Dazed Digital for this content.

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