Maybe I wasn't fully paying attention or maybe SHOWstudio has recently kicked it into high gear, but their latest forays into fashion video musn't be missed.

First, it was the Nick Knight/Ruth Hogben film Insensate, featuring pieces from Gareth Pugh's collection, and now the duo have paired up again on Make Up Your Mind, featuring a duo of female models and the surrealist Wig Coat from Margiela's Artisinal line from his Spring 2009 collection.

"There is no excellent beauty that hath not some strangeness in proportion, or so the saying goes, and indeed what stranger proportions have been seen in recent years than those proffered by Maison Martin Margiela, whose stock-in-trade seems to be calling into question those ideals of beauty previously considered irrefutable."

"Margiela's Wig-Coat represents a tussle in the designer's work, and in fashion generally, between the real and the artificial. Artifice is a standard tool of the fashion system, but Margiela is uniquely adept and willing to expose it for all to see. Just as the designer turns a garment inside-out to flaunt its construction, so the artifice behind contemporary beauty itself is revealed and hence called into question."

Read more from Knight and Hogben and watch their super sexy video here. Like the man behind the line, who almost none of us has a clue what he looks like -- the directors have blurred out the models' faces in hommage to what could be the most private designer of all time.

Enjoy.