Luca Larenza Fall/Winter 2010

Luca Larenza Fall/Winter 2010Check out the Fall/Winter 2010 line by Italian menswear designer Luca Larenza.

Looking to humble beginnings for the inspiration of fall’s collection, Luca Larenza dressed a charming array of silk/cashmere and baby alpaca knits in earthy hues of brown and burgundy. With the new campaign coming together led by the photography of Giuseppe Yuma Migliaccio, Luca Larenza found the season’s unlikely star in Eduardo as styled by Davide Valentino. For this Fall 2010 campaign he dressed a time-honored man and he explains us that in his case “the presence of an old model, with the skin worn out by the work and life, is reconnected to a concept of tradition, that goes beyond the modern beauty canons. Especially in the South of Italy the elegance is a value handed down from our ancestors. What remains for sure is the attachment to the roots, to the land and its preciousness. Furthermore it is also a provocation towards the fast fashion, that now rules on the market, and the fast-pace of modern urban lifestyle”.

Check out images from the Fall/Winter 2010 collection below. For more info, check out Larenza‘s site.