If you’re walking around New York anytime during the next month, check out the installation What Makes An Icon by Brooklyn artist Charles Lutz.
What Makes an Icon? is the first large-scale installation project by Charles Lutz in New York. The project encompasses 4 billboards throughout New York City as well as a full-page advertisement in the November issue of Art Forum International. The project explores the idea of re-advertising, communicating to his audience through the traditional advertising mediums of the billboard and magazine ad.
For more info, check out Lutz‘s site.
The billboards can be found at the following locations: 1) “Hangman” 49 Prince Street @ Mulberry Street 2) “What Makes an Icon?” 282 Hudson Street @ Dominick Street 3) “Is Jeff Koons Charles Lutz’s Ed Paschke?” 29th Street @ 8th Ave 4) “The End of Art” (Memento Mori) 38th Street @ 8th Ave NY, NY.