Swiss luxury underwear brand Zimmerli of Switzerland held a contest to get some fresh blood in to re-launch their most prestigious men’s line Richelieu.
The Richelieu line is top-notch — made from cotton that is the best 4% of cotton worldwide. That means super soft, yet strong and long-lasting. It’s so good, Marc Jacobs collaborates with Zimmerli for his signature line of underwear – the only person in the world the Swiss perfectionists have granted this right to.
The re-launched line was created by 2 fashion students from Basel, who created a more youthful, fashionable product with a sleeker cut and chic twists on the original style, all the while maintaining the history, comfort, and quality that Zimmerli is known for.
