It’s not news by any means, but for all brands — especially the big ones trying not to fall behind — it’s all about social media. Versace‘s pushing boundaries for the Fall/Winter 2011 season by livestreaming its men’s runway show from Milan on Facebook. We’ve not really been that into Versace, but the men’s collection for Spring/Summer 2011 was hot!
Versace is excited to announce that they will live stream their Fall/Winter 2011 men’s collection runway show from Milan exclusively for Official Versace Facebook fans. The event, usually reserved for an exclusive group of fashion editors and celebrities, will now be open to Versace‘s biggest fans for the first time.
The show will take place on Monday 01.17.11 at 11am EST / 5pm CEST â€“ to get all the front row action, â€œLikeâ€ the Official Versace Facebook fan page. During the show, fans can chat with each other, check out live official tweets from Versace, tell their friends about their picks, and take a look back at last season’s collection.