Fashion icon Diane Pernet has a little blog that everyone who’s everyone knows about called A Shaded View of Fashion. If you haven’t heard of it, not to worry. We won’t tell, but if you have even the slightest interest in fashion and want to play with the big boys, you need to know about this. Check it out before reading any further.

This weekend, for the second year running, Pernet presents A Shaded View on Fashion Film 2009, the second edition of Paris’s first annual film festival dedicated to Fashion, Style and Beauty. This edition, premiering @ Passage du Désir – BETC in Paris, features works by/with Roísín Murphy, Erwin Olaf, Steven Klein, Chris Cunningham, Johan Renck, Undercover — Jun Takahashi, Mr Pearl, Chloe Sevigny, Kim Gordon, Dita Von Teese, Yelle and many many more. The list is endless!

Hosted by the Palais de Tokyo and sponsored by Samsung, the festival is then set to travel around the world.

Since its premiere in September 2008 at the Jeu de Paume National Gallery, the program of short films has travelled to museums and institutions like the Guggenheim Bilbao, Cinema Rise X in Tokyo, the Chelsea Arts Club in London; fashion events such as AltaRoma in Rome and many others around the world

The main attaction is the Short Film Competition — 2 hour and 15 minute program made of 40 films of every kind (fiction, animation, experimental, art-video, music-video). Films involving fashion protagonists : designers, stylists, art directors, photographers, icons… A selection open to artists from other art worlds : cinema/video makers, musicians, plastic artists, dancers…It’s the best of filmmaking, music, fashion, and art all wrapped up into one. Click here for more info.

If you can’t make it this weekend, try to attend the Awards Ceremony on 10.08.09 at the Centre Pompidou. See you there!