You know we loves us some Jeff Koons! Via NY Times Magazine
Winning is not supposed to be everything but thatâ€™s just what we say to a losing team. To the victors go all the spoils. For some, they include a new BMW. For BMW, the prize is art â€” or rather artists. It helps if they are famous enough to be their own brands â€” a Warhol, Lichtenstein or Haring â€” and a big enough sport to paint a race car headed for Le Mans. For this Juneâ€™s grand prix, the artist is Jeff Koons.
At a press conference with BMW executives this week, Koons unveiled his design for the companyâ€™s next â€œArt Car.â€ Itâ€™s the 17th in a series that began in 1975 with a custom paint job by Alexander Calder, the man who invented the â€œmobileâ€ in sculpture. His car was in the room. It was a primary-colored patchwork of Calder boomerangs and looked pretty cute. Koonsâ€™s model was there too, a plain white M3 GT2 to be driven by Andy Priaulx. This car can get to 100 miles per hour in three seconds. Koons will give it an added boost with a finish he says will express â€œthe aesthetics of winning.â€
Read the full piece on the NY Times site.